When creating a SportsCastr account you will be prompted to enter your Name, create a Username and upload a Profile Picture. Once you've done this and clicked "Get Started," you will have a Profile (where you can manage your information such as Username, Name, Connected Accounts, About Me, etc.) and a Channel (where all of your live-streams live). Your Channel URL is SportsCastr.com/YourUsername.
To learn about sharing a SportsCastr Channel to Facebook and Twitter, click here.